Design Depot are a creative design agency specialising in graphic, brand and digital design for the education sector. As a collective we can take care of everything from design for print, branding, digital media, photography and film through to national advertising campaigns or high profile events.
With over 20 years experience of working for clients within the sector we understand the challenges you face when it comes to producing engaging visual communications, on time and on budget.
Heist Award Winner
Design Depot are proud to have worked with Harper Adams University in the design and production of their award winning prospectus.
The University picked up the bronze award for ‘Best Postgraduate Prospectus’ at the 2016 Heist Awards.
Judge’s comments: “Harper Adams have created a prospectus with a very strong brand image that is both welcoming and distinctive. This is a very well planned and researched publication.”
PROSPECTUS DESIGN BY INSIGHT
Having creatively partnered with some of the world's leading education providers to deliver bespoke prospectus design, we thought we’d share few things we’ve picked up along the way. Be it school or further and higher education level there are 5 key questions you should ask yourself before getting creative.
Communication of your brand values and essence is important as it is often this that sets you apart from your competitors, giving you the leverage to connect students with your brand. It’s what makes you unique so make sure your underlying brand proposition and personality comes through loud and clear.
The prospectus is your flagship publication, but it is by no means the only form of communication. Understanding the full scope of a marketing strategy is important; ‘Will the prospectus creative form part of a wider campaign?’ ‘Will the design need to support additional online and offline material such as advertising and events?’ ‘How much do you know about the student journey and how might this effect the design?’
Sector experience is useful, but not essential. Knowing your audience, on the other hand, is critical. You need to gain as much insight as possible, understand their behaviours, research trends. But more importantly speak to them - find out why they have chosen a particular education provider, what they are looking for and what influences their final decision. It’s not just about ‘getting down with the kids’, there are many other keys audiences to consider, and parents are certainly up there at the top.
Softer, more creative messaging can attract your audience, encourage an emotional attachment but it’s equally important to back this up with the hard facts. Your audience has no time for unsubstantiated information and the softer approach can be highly subjective. Get the balance right and you’ll engage successfully on all levels.
It is important to clearly define the aims and objects, as these can sometimes become diluted over what is often an extensive production time-line. Get these approved at the start of the project and it will ensure the creative approach stays focused on it's main purpose, especially if multiply stakeholders are involved in the decision making process.
We work with inspiring and innovative organisations from all over the world.
This year alone we’ve had the pleasure of working with two of the UK’s Top 10 leading Universities for Student Experience, producing Undergraduate and Postgraduate prospectuses for Harper Adams University and the University of Cambridge.
We have also designed prospectuses, student recruitment campaigns and produced brand, marketing and corporate communications material for Oxford University, Richmond University, University of Northampton, Newman University, University College Birmingham, De Montfort University, Lincoln University, Cranfield University, Selwyn College Cambridge and Homerton College Cambridge.
HARPER ADAMS UNIVERSITY
HARPER ADAMS UNIVERSITY
THE UNIVERSITY OF NORTHAMPTON
THE UNIVERSITY OF CAMBRIDGE